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SEO, SMO, Google Adwords

In the late 1996’s, when PSD infotech was first starting out, We believed that the best way to promote a website was through word of mouth and traditional paper advertising. In those early days we tried everything from driving around with a sign on my car to handing out business cards and giving away pens and pencils with my web address.


Fast forward to the present and there are many ways to promote your website on the Internet. A quick search online and you’ll see the acronyms SEO, SEM, SMM and SMO all over the place. But what do these terms mean and what is the difference between them? It can get confusing trying to figure out jargon. So let us define each term and identify what makes it different.


What is SEO?

It seems like a very simple definition, but let us elaborate more on this. Basically, it is the process of improving the visibility of your website to your online audience via search engines. In other words, optimization methods which help improve your website’s ability to be listed on the first or second page of organic search results.


What Is SMO?

SMO is the part of Digital Marketing.Instagram, Twitter, Whatsapp, Linkedin, Pinterest, Google Plus - Use our expertise to start getting new customers from emerging social media.


What is PPC ?

We have the process and expertise to launch and manage PPC campaigns on Facebook, Google, Bing, LinkedIn, Youtube and many high-traffic websites.



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