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Indian Software Industry

Indian companies are used to the American way of doing business and find it tough to crack the model in Japan. The ownership patterns of companies are quite complex, which impacts decision-making," said Apte. Indian IT majors have had limited success beyond the English-speaking markets of US and UK. Even in Europe, Germany and France contribute to only 4 and 2 percent of their revenue.

Japan and continental Europe may be the big potential areas, but the Indian IT companies clearly have to dance to a different beat.

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